7 Ways Your Mobile Email Campaign Will Fail - Andre Bourque

Experts and vendors alike have lots of advice on what to do to deliver better email campaign results. But what about what not to do? Let's cut to the chase an succinctly identify things to avoid.

What Not to Do in an Email Campaign

According to findings by Reachmail, ignoring trends in mobile browsing and customer satisfaction can prove catastrophic to your email marketingsuccess. Their studies find, over 40 percent of all emails are opened on mobile devices. That's one of the reasonsresponsive web design has become so popular as of late.

Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be.

Mobile campaigns require specific tactics that take into consideration screen size, times when mobile devices are used and which demographic is using small screens to open marketing email.

The most effective mobile campaigns take demographics into account, shaping messages to appeal to gender, age, interests, and locations along with other factors.

Follow these findings, and you too, have a greater chance at avoid sucky email campaign results.

Source: Contribution from the folks at Wishpond and Reachmail